Salud Juice came to LL already the most recognized raw organic juice brand in Long Beach—but one in need of an overall re-brand. They needed to update all branding assets including logos, packaging, menus, and signage to a more modern look and feel that was in line with the high quality of their certified organic product. The re-brand had to coincide with the construction at their new retail location. They needed LL to consult on the design of a new retail space to ensure the look and feel was on brand for opening day and the deliverables were executed on schedule. Essentially, they wanted to utilize LL’s branding & installation expertise to create a elevated brand look and feel across all channels. Phasing out old branding and packaging on a short timeline and introducing a re-brand across all channels.

*Brand Identity Package, Logos, Labels, Packaging, Signage & Menus

*Retail remodel Consultation

Elevating the brand look and feel to highlight the already elevated quality of the certified organic product. Staying true to the brand mission which was founded on building a healthy community, LL reimagined the visual language to highlight the already vibrant and clean product. Figuratively and literally allowing the product to shine through the branding, LL designed logos and packaging that showcased the vibrant colors and the simplicity of fresh single ingredients. Taking scientific research on color and the correlation to human emotion and applying that to design choices would allow the consumer experience to evolve with the brand. Focusing on ways to engage the consumer in-store and online through a new visual story and brand identity. A healthy community is a happy community!

An influencer funhouse was created! Increased brand awareness, engagement, and audience growth was seen across all social channels. New product packaging that highlighted the vibrant colors and strategically designed in-store selfie art installation allowed the consumer to participate in generating content and spreading brand awareness. Exterior neon signage cemented Salud as a staple brand in the community and is the beacon for health and wellness. Two additional store locations have since been opened captivating the consumer and inviting them to participate. LL amplified the brand’s message and visibility which fostered meaningful connections and engagement with the Salud community. Organic audience growth continues as the brand expands their product assortment and continues the celebration of health with their audience.